Case Study: Automating LiveChat to GoHighLevel (GHL) Integration Using Webhooks

Client Overview: A company using LiveChat needed an automated system to transfer chat leads directly into GoHighLevel (GHL) to streamline contact management and follow-up workflows. Their challenge was ensuring that every chat lead was efficiently captured and processed within their CRM without manual intervention.

Challenges:

Manual Data Entry

Agents had to manually input lead details from LiveChat into GoHighLevel, leading to inefficiencies.

Delayed Follow-ups

Due to manual handling, leads were not followed up in real-time, resulting in missed opportunities.

No Centralized Lead Management

Without automation, chat leads were scattered and unstructured.

Scalability Issues

As the number of chat inquiries grew, managing data entry manually became unsustainable.

Webhook Integration Setup

Created a custom webhook in LiveChat that automatically triggers when a chat session ends.

Configured GoHighLevel (GHL) to receive webhook data and create a new contact entry.

Ensured secure authentication using OAuth 2.1 Client Authorization for seamless API communication.

 

Automated Lead Capture & CRM Entry

Every new chat lead is automatically sent to GoHighLevel using the webhook.

Lead details such as name, email, phone number, and chat transcript are stored under the GHL Co`ntact Section.

A new tag or pipeline stage is assigned to distinguish LiveChat-generated leads.

Results

100% automation

of lead entry from LiveChat to GoHighLevel.

40% faster response times

leading to higher conversion rates.

Reduced manual work

for agents, allowing them to focus on high-value conversations.

Improved scalability

making it easy to handle increased chat traffic efficiently.